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Welcome to Webster Vienna Private University. Founded in 1981, Webster Vienna has grown into a leading international institution of higher education, offering American-accredited programs in the heart of Vienna.
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Welcome to Webster Vienna Private University. Founded in 1981, Webster Vienna has grown into a leading international institution of higher education, offering American-accredited programs in the heart of Vienna.
Quick Contact:
Follow Us:
Apply Now
WebsterFacultiesFaculty of International Relations

Faculty of International Relations

Education goes beyond textbooks and classrooms. We believe in empowering students to explore their passions challenge conventions.

Faculty and Staff —
International Relations

Our faculty members are scholars with training, credentials and experience in their given fields. Each one offers a meaningful, practical and innovative learning experience that ensures our students thrive and grow in knowledge and expertise during their time at Webster.

Curriculum

Research skills, and practical laboratory experience

Teaching

Quality teaching that nurtures every learner.

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algieri-franco-360

Dr. Franco Algieri

Associate Professor, Head of International Relations Department
Courses Thought at WPVU
Undergraduate
  • MNGT 2500 Marketing
  • MNGT 4330 International Marketing
  • MNGT 4570 Marketing Research
Graduate
  • MRKT 5000 Foundations of Marketing Strategic Thinking
  • MRKT 5610 Channels Management
  • MRKT 5740 Management of Digital Marketing
  • MRKT 5960 Marketing Management
  • MRKT 6000 Integrated Studies in Marketing

Dr. Maria Madlberger is a full professor at Webster Vienna Private University. Since 2012, she is also a guest professor at the Karl-Franzens University Graz. Her research interests are related to the linkages between marketing, supply chain management and information systems.

Her areas of interest cover issues of electronic commerce business-to-business (b2b) and business-to-consumer (b2c). Within the b2b area she currently focuses on interorganizational information systems (e.g., electronic data interchange, data standards, integration of interorganizational systems, radio frequency identification) and information systems-based collaboration in the supply chain (e.g., efficient consumer response collaboration, vendor-managed inventory). In the b2c sector, her research interests are online consumer behavior, online marketing and distribution channels, and electronic word-of-mouth.

Madlberger authored more than 70 publications in academic journals, conference proceedings, book chapters and books. Besides that she presents her research at renowned practitioner congresses. She collaborates with firms and institutions in various industries, among them GS1, Metro C&C, ECR Austria, Spar, Rewe, etc. Madlberger is an associate editor of the Electronic Commerce Research Journal and a reviewer of numerous scholarly journals including Marketing Science, European Journal of Information Systems (EJIS), Electronic Markets, etc.

In addition she is engaged as a track and session chair at academic conferences such as the Americas Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS), or Networking and Electronic Commerce Conference (NAEC).

Prior to her position at Webster Vienna, Madlberger was affiliated with the Vienna University of Economics and Business (WU) at the Institute for Management Information Systems as well as the Institute for Retailing and Marketing. In 2009 she finished her Habilitation (Venia Docendi) for business administration entitled “The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain”.

Education

  • Habilitation (venia docendi, Business Administration, Vienna University of Economics and Business, 2009)
  • Doctorate (Social and Economic Sciences, Vienna University of Economics and Business, 2002)
  • Magister (Commerce, Vienna University of Economics and Business, 1998)

Peer-Reviewed Journal Articles

  • Jurca, A., and Madlberger, M. (2015). Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness. Journal of Marketing Communications. 21(1), 48-64.
  • Madlberger, M. (2014). Through the eyes of the traveler: Consumer evaluation of hotels in eastern European capitals compared with Western, Southern, and Northern Europe. Journal of Eastern European and Central Asian Research (JEECAR), 1(2).
  • Floh, A., and Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439.
  • Madlberger, M. (2009). What drives firms to engage in interorganizational information sharing in supply chain management? International Journal of e-Collaboration, 5(2), 18-42.
  • Hansen, H.R., Knotzer, N., and Madlberger, M. (2007). Empfehlungssysteme zur Verkaufsberatung im Internet — State of the Art und Konsumentenakzeptanz, Wirtschaftsinformatik, 49(1), 50-61.
  • Madlberger, M. (2006). Exogenous and endogenous antecedents of online shopping in a multi-channel environment: Evidence from a catalog retailer in the German-speaking world. Journal of Electronic Commerce in Organizations, 4(4), 29-52.
  • Treiblmaier, H., Madlberger, M., Brandtweiner, R., and Pollach, I. (2003). Eco-labelling – An Adequate Means Of Assessing A Company’s Environmental Strategies? Transactions on Ecology and the Environment, 67, 87-96.
  • Madlberger, M., and Kotzab, H. (2001). Adapting the internet as distribution channel for stationary retailers: The Austrian case. Electronic Markets (EM), 11(1), 64-74.
  • Kotzab, H., and Madlberger, M. (2001). European retailing in e-transition? An empirical evaluation of web-based retailing — indications from Austria. International Journal of Physical Distribution and Logistics Management (IJPDLM), 31(6), 440-462.

Books and Book Chapters

  • Madlberger, M., and Madlberger, M. (2015). Inter-organizational information systems in the supply chain. In M. Khosrow-Pour (Ed.), “Encyclopedia of information science and technology.” Hershey, PA: IGI Global.
  • Madlberger, M. (2012).Theoretical foundations of inter-organizational information systems: Towards a framework grounded on seven theories. In K. Vaidya (Ed.), “Inter-organizational information systems and business management: Theories for researchers” (pp. 33-49), IGI Global. Hershey, PA: IGI Global.
  • Madlberger, M. (2010). What drives firms to engage in interorganizational information sharing in supply chain management? In Kock, N. (Ed.), “E-collaboration technologies and organizational performance: Current and future trends” (pp. 101-123). Hershey, PA: IGI Global.
  • Madlberger, M. (2009). Exogenous and endogenous antecedents of online shopping in a multichannel environment: Evidence from a catalog retailer in the German-speaking world. In Y. Wan (Ed.), “Comparison-shopping services and agent designs.” Hershey, PA: IGI Global.
  • Madlberger, M. (2008). Online shopping and catalog shopping: Exogenous and endogenous antecedents of consumers’ channel choice. In M. Khosrow-Pour (Ed.), “Web technologies for commerce and services online.” Hershey, PA: IGI Global.
  • Hansen, H.R., and Madlberger, M. (2007). Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel. In B.W. Wirtz (Ed.), “Handbuch Multi-Channel-Marketing” (pp. 763-787). Wiesbaden: Gabler.
  • Haghirian, P., and Madlberger, M. (2007). Cross-cultural consumer perceptions of advertising via mobile devices: Some evidence from Europe and Japan. In W. Huang, Y. Wang, and J. Day (Eds.), “Global mobile commerce. Strategies, implementation and case studies” (pp. 215-234). Hershey, PA: IGI Global.
  • Madlberger, M. (2006). Multi-Channel Retailing in B2C E-Commerce. In M. Khosrow-Pour (Ed.), “Encyclopedia of E-Commerce, E-Government, and Mobile Commerce” (pp. 817-822). Hershey, PA: IGI Global.
  • Madlberger, M. (2005). Application of Internet-based Marketing Instruments. In: S. Krishnamurthy (Ed.), “Contemporary Research in E-Marketing, Volume 2” (pp. 284-303). Hershey, PA: IGI Global.
  • Madlberger, M., and Sester, A. (2005). The Last Mile in an Electronic Commerce Business Model – Service Expectations of Austrian Online Shoppers. “Proceedings of the European Conference on Information Systems (ECIS).” Regensburg, Germany.
  • Madlberger, M. (2004). “Electronic Retailing: Marketinginstrumente und Marktforschung im Internet.” Wiesbaden: Deutscher Universitätsverlag. ISBN 978-3-322-81663-4.
  • Kotzab, H, and Madlberger, M. (2002). Internet-basierte Distribution im stationären Handel: Empirische Erfahrungen aus Dänemark, Deutschland und Österreich. In D. Ahkert, R. Olbrich, and H. Schröder (Eds), “Jahrbuch Handelsmanagement 2002: Electronic Retailing” (pp. 115-140). Frankfurt am Main: Deutscher Fachverlag.
  • Madlberger, M. (2002): “Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing.” PhD dissertation, University of Economics and Business, Vienna.
  • Schnedlitz, P., and, Madlberger, M. (2001). Multi-Channel-Retailing: Herausforderungen an die Logistik durch Hauszustellung. Electronic retailing. In D. Ahlert, R. Olbrich, and H. Schröder (Eds.), “Jahrbuch Handelsmanagement 2001: Electronic Retailing” (pp. 317-334). Frankfurt am Main: Deutscher Fachverlag.

Conference Papers

  • Madlberger, M. (2015). Integrating the technology acceptance model and satisfaction to understand drivers of online travel booking behavior. In V. Monfort and K.-H. Krempels (Eds.), Web Information Systems and Technologies: 10th International Conference, WEBIST 2014. Barcelona, Spain, April 3-5, 2014, Revised Selected Papers (pp. 197–211). Cham: Springer International Publishing.
  • Madlberger, M. (2015). I am off then: Drivers of travellers’ intentions to book trips online: An integrated study on technology acceptance and satisfaction. Proceedings of the 10th International Conference on Web Information Systems and Technologies (pp. 247 – 256). WEBIST 2014, Barcelona, Spain.
  • Madlberger, M., and Nakayama, M. (2013). On top of the world, down in the dumps: Text mining the emotionality of online consumer reviews. Proceedings of the European Conference on Information Systems (ECIS). Utrecht, Netherlands.
  • Madlberger, M., and Matook, S. (2012). Creation of utilitarian value with online and offline transaction phases. Proceedings of the International Conference on Information Resources Management (CONF-IRM). Vienna, Austria.
  • Madlberger, M. (2012). Reaching a higher level of information systems integration: The impact of information technology substitution strategies on process efficiency. Proceedings of the European Conference on Information Systems (ECIS). Barcelona, Spain.
  • Madlberger, M. (2011). Can data quality help overcome the penguin effect? The case of item mater data pools. Proceedings of the 19th European Conference on Information Systems. Helsinki, Finland.
  • Madlberger, M., and Roztocki, N. (2010). Digital cross-organizational collaboration: A metatriangulation review, Proceedings of the 43rd Hawaii International Conference on System Sciences (pp. 1-10). Poipu, Kauai, HI, USA.
  • Madlberger, M., Roztocki,N. (2009). Digital cross-organizational and cross-border collaboration: A scientometric study. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2009). A model of antecedents of RFID adoption intention in the supply chain. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI.
  • Madlberger, M. (2009). Digital cross-organizational collaboration: Towards a preliminary framework. Proceedings of the 15th Americas Conference on Information Systems (AMCIS). San Francisco, CA, USA.
  • Haghirian, P., Madlberger, M., and Inoue, A. (2008). Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes. Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2008). Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. Proceedings of the Multikonferenz Wirtschaftsinformatik. München, Germany.
  • Madlberger, M. (2008). Interorganizational collaboration in supply chain management: What drives firms to share information with their trading partners? Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M., and Roztocki, N. (2008). Cross-organizational and cross-border IS/IT collaboration: A literature review. Proceedings of the 14th Americas Conference on Information Systems. Toronto, Canada.
  • Knotzer, N, and Madlberger, M. (2007). Consumers’ Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. Proceedings of the 40th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Zumpe, S., and Madlberger, M. (2007). A transaction-based Framework for Business Models in Electronic Commerce. Proceedings of the Pacific Asia Conference on Information Systems (PACIS). Auckland, New Zealand.
  • Floh, A., and Madlberger, M. (2007). Measuring the Antecedents of Impulsive Buying Behavior on the Www. In G. Fitzsimons, V. Morwitz (Eds.), NA – Advances in Consumer Research Volume 34 (pp. 650-749), Duluth, MN: Association for Consumer Research.
  • Haghirian, P, and Madlberger, M. (2005). Consumer attitude toward advertising via mobile devices – An empirical investigation among Austrian users. Proceedings of the 13th European Conference on Information Systems (ECIS). Regensburg, Germany.
  • Haghirian, P., Madlberger, M., and Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. Proceedings of the 38th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Treiblmaier, H, Madlberger, M., and Knotzer, N. (2004). Evaluating personalization and customization from an ethical point of view: an empirical study. Proceedings of the 37th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2004): Strategies and business models in electronic retailing: indications from the U.S. and the UK. Proceedings of the 6th International Conference on Electronic Commerce (ICEC, pp. 296-303). Delft, The Netherlands.

Other Publications

  • Zumpe, S., and Madlberger, M. (2007). Serving online customers better in the tourism industry. Information Age, November/December, pp. 48-52.

External Links

ORCID: https://orcid.org/0000-0003-2850-0499

maria.madlberger@webster.ac.at

pekackova-alexandra-360

Alexandra Pekackova Modelska, MA

Department Coordinator
Courses Thought at WPVU
Undergraduate
  • MNGT 2500 Marketing
  • MNGT 4330 International Marketing
  • MNGT 4570 Marketing Research
Graduate
  • MRKT 5000 Foundations of Marketing Strategic Thinking
  • MRKT 5610 Channels Management
  • MRKT 5740 Management of Digital Marketing
  • MRKT 5960 Marketing Management
  • MRKT 6000 Integrated Studies in Marketing

Dr. Maria Madlberger is a full professor at Webster Vienna Private University. Since 2012, she is also a guest professor at the Karl-Franzens University Graz. Her research interests are related to the linkages between marketing, supply chain management and information systems.

Her areas of interest cover issues of electronic commerce business-to-business (b2b) and business-to-consumer (b2c). Within the b2b area she currently focuses on interorganizational information systems (e.g., electronic data interchange, data standards, integration of interorganizational systems, radio frequency identification) and information systems-based collaboration in the supply chain (e.g., efficient consumer response collaboration, vendor-managed inventory). In the b2c sector, her research interests are online consumer behavior, online marketing and distribution channels, and electronic word-of-mouth.

Madlberger authored more than 70 publications in academic journals, conference proceedings, book chapters and books. Besides that she presents her research at renowned practitioner congresses. She collaborates with firms and institutions in various industries, among them GS1, Metro C&C, ECR Austria, Spar, Rewe, etc. Madlberger is an associate editor of the Electronic Commerce Research Journal and a reviewer of numerous scholarly journals including Marketing Science, European Journal of Information Systems (EJIS), Electronic Markets, etc.

In addition she is engaged as a track and session chair at academic conferences such as the Americas Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS), or Networking and Electronic Commerce Conference (NAEC).

Prior to her position at Webster Vienna, Madlberger was affiliated with the Vienna University of Economics and Business (WU) at the Institute for Management Information Systems as well as the Institute for Retailing and Marketing. In 2009 she finished her Habilitation (Venia Docendi) for business administration entitled “The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain”.

Education

  • Habilitation (venia docendi, Business Administration, Vienna University of Economics and Business, 2009)
  • Doctorate (Social and Economic Sciences, Vienna University of Economics and Business, 2002)
  • Magister (Commerce, Vienna University of Economics and Business, 1998)

Peer-Reviewed Journal Articles

  • Jurca, A., and Madlberger, M. (2015). Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness. Journal of Marketing Communications. 21(1), 48-64.
  • Madlberger, M. (2014). Through the eyes of the traveler: Consumer evaluation of hotels in eastern European capitals compared with Western, Southern, and Northern Europe. Journal of Eastern European and Central Asian Research (JEECAR), 1(2).
  • Floh, A., and Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439.
  • Madlberger, M. (2009). What drives firms to engage in interorganizational information sharing in supply chain management? International Journal of e-Collaboration, 5(2), 18-42.
  • Hansen, H.R., Knotzer, N., and Madlberger, M. (2007). Empfehlungssysteme zur Verkaufsberatung im Internet — State of the Art und Konsumentenakzeptanz, Wirtschaftsinformatik, 49(1), 50-61.
  • Madlberger, M. (2006). Exogenous and endogenous antecedents of online shopping in a multi-channel environment: Evidence from a catalog retailer in the German-speaking world. Journal of Electronic Commerce in Organizations, 4(4), 29-52.
  • Treiblmaier, H., Madlberger, M., Brandtweiner, R., and Pollach, I. (2003). Eco-labelling – An Adequate Means Of Assessing A Company’s Environmental Strategies? Transactions on Ecology and the Environment, 67, 87-96.
  • Madlberger, M., and Kotzab, H. (2001). Adapting the internet as distribution channel for stationary retailers: The Austrian case. Electronic Markets (EM), 11(1), 64-74.
  • Kotzab, H., and Madlberger, M. (2001). European retailing in e-transition? An empirical evaluation of web-based retailing — indications from Austria. International Journal of Physical Distribution and Logistics Management (IJPDLM), 31(6), 440-462.

Books and Book Chapters

  • Madlberger, M., and Madlberger, M. (2015). Inter-organizational information systems in the supply chain. In M. Khosrow-Pour (Ed.), “Encyclopedia of information science and technology.” Hershey, PA: IGI Global.
  • Madlberger, M. (2012).Theoretical foundations of inter-organizational information systems: Towards a framework grounded on seven theories. In K. Vaidya (Ed.), “Inter-organizational information systems and business management: Theories for researchers” (pp. 33-49), IGI Global. Hershey, PA: IGI Global.
  • Madlberger, M. (2010). What drives firms to engage in interorganizational information sharing in supply chain management? In Kock, N. (Ed.), “E-collaboration technologies and organizational performance: Current and future trends” (pp. 101-123). Hershey, PA: IGI Global.
  • Madlberger, M. (2009). Exogenous and endogenous antecedents of online shopping in a multichannel environment: Evidence from a catalog retailer in the German-speaking world. In Y. Wan (Ed.), “Comparison-shopping services and agent designs.” Hershey, PA: IGI Global.
  • Madlberger, M. (2008). Online shopping and catalog shopping: Exogenous and endogenous antecedents of consumers’ channel choice. In M. Khosrow-Pour (Ed.), “Web technologies for commerce and services online.” Hershey, PA: IGI Global.
  • Hansen, H.R., and Madlberger, M. (2007). Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel. In B.W. Wirtz (Ed.), “Handbuch Multi-Channel-Marketing” (pp. 763-787). Wiesbaden: Gabler.
  • Haghirian, P., and Madlberger, M. (2007). Cross-cultural consumer perceptions of advertising via mobile devices: Some evidence from Europe and Japan. In W. Huang, Y. Wang, and J. Day (Eds.), “Global mobile commerce. Strategies, implementation and case studies” (pp. 215-234). Hershey, PA: IGI Global.
  • Madlberger, M. (2006). Multi-Channel Retailing in B2C E-Commerce. In M. Khosrow-Pour (Ed.), “Encyclopedia of E-Commerce, E-Government, and Mobile Commerce” (pp. 817-822). Hershey, PA: IGI Global.
  • Madlberger, M. (2005). Application of Internet-based Marketing Instruments. In: S. Krishnamurthy (Ed.), “Contemporary Research in E-Marketing, Volume 2” (pp. 284-303). Hershey, PA: IGI Global.
  • Madlberger, M., and Sester, A. (2005). The Last Mile in an Electronic Commerce Business Model – Service Expectations of Austrian Online Shoppers. “Proceedings of the European Conference on Information Systems (ECIS).” Regensburg, Germany.
  • Madlberger, M. (2004). “Electronic Retailing: Marketinginstrumente und Marktforschung im Internet.” Wiesbaden: Deutscher Universitätsverlag. ISBN 978-3-322-81663-4.
  • Kotzab, H, and Madlberger, M. (2002). Internet-basierte Distribution im stationären Handel: Empirische Erfahrungen aus Dänemark, Deutschland und Österreich. In D. Ahkert, R. Olbrich, and H. Schröder (Eds), “Jahrbuch Handelsmanagement 2002: Electronic Retailing” (pp. 115-140). Frankfurt am Main: Deutscher Fachverlag.
  • Madlberger, M. (2002): “Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing.” PhD dissertation, University of Economics and Business, Vienna.
  • Schnedlitz, P., and, Madlberger, M. (2001). Multi-Channel-Retailing: Herausforderungen an die Logistik durch Hauszustellung. Electronic retailing. In D. Ahlert, R. Olbrich, and H. Schröder (Eds.), “Jahrbuch Handelsmanagement 2001: Electronic Retailing” (pp. 317-334). Frankfurt am Main: Deutscher Fachverlag.

Conference Papers

  • Madlberger, M. (2015). Integrating the technology acceptance model and satisfaction to understand drivers of online travel booking behavior. In V. Monfort and K.-H. Krempels (Eds.), Web Information Systems and Technologies: 10th International Conference, WEBIST 2014. Barcelona, Spain, April 3-5, 2014, Revised Selected Papers (pp. 197–211). Cham: Springer International Publishing.
  • Madlberger, M. (2015). I am off then: Drivers of travellers’ intentions to book trips online: An integrated study on technology acceptance and satisfaction. Proceedings of the 10th International Conference on Web Information Systems and Technologies (pp. 247 – 256). WEBIST 2014, Barcelona, Spain.
  • Madlberger, M., and Nakayama, M. (2013). On top of the world, down in the dumps: Text mining the emotionality of online consumer reviews. Proceedings of the European Conference on Information Systems (ECIS). Utrecht, Netherlands.
  • Madlberger, M., and Matook, S. (2012). Creation of utilitarian value with online and offline transaction phases. Proceedings of the International Conference on Information Resources Management (CONF-IRM). Vienna, Austria.
  • Madlberger, M. (2012). Reaching a higher level of information systems integration: The impact of information technology substitution strategies on process efficiency. Proceedings of the European Conference on Information Systems (ECIS). Barcelona, Spain.
  • Madlberger, M. (2011). Can data quality help overcome the penguin effect? The case of item mater data pools. Proceedings of the 19th European Conference on Information Systems. Helsinki, Finland.
  • Madlberger, M., and Roztocki, N. (2010). Digital cross-organizational collaboration: A metatriangulation review, Proceedings of the 43rd Hawaii International Conference on System Sciences (pp. 1-10). Poipu, Kauai, HI, USA.
  • Madlberger, M., Roztocki,N. (2009). Digital cross-organizational and cross-border collaboration: A scientometric study. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2009). A model of antecedents of RFID adoption intention in the supply chain. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI.
  • Madlberger, M. (2009). Digital cross-organizational collaboration: Towards a preliminary framework. Proceedings of the 15th Americas Conference on Information Systems (AMCIS). San Francisco, CA, USA.
  • Haghirian, P., Madlberger, M., and Inoue, A. (2008). Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes. Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2008). Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. Proceedings of the Multikonferenz Wirtschaftsinformatik. München, Germany.
  • Madlberger, M. (2008). Interorganizational collaboration in supply chain management: What drives firms to share information with their trading partners? Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M., and Roztocki, N. (2008). Cross-organizational and cross-border IS/IT collaboration: A literature review. Proceedings of the 14th Americas Conference on Information Systems. Toronto, Canada.
  • Knotzer, N, and Madlberger, M. (2007). Consumers’ Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. Proceedings of the 40th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Zumpe, S., and Madlberger, M. (2007). A transaction-based Framework for Business Models in Electronic Commerce. Proceedings of the Pacific Asia Conference on Information Systems (PACIS). Auckland, New Zealand.
  • Floh, A., and Madlberger, M. (2007). Measuring the Antecedents of Impulsive Buying Behavior on the Www. In G. Fitzsimons, V. Morwitz (Eds.), NA – Advances in Consumer Research Volume 34 (pp. 650-749), Duluth, MN: Association for Consumer Research.
  • Haghirian, P, and Madlberger, M. (2005). Consumer attitude toward advertising via mobile devices – An empirical investigation among Austrian users. Proceedings of the 13th European Conference on Information Systems (ECIS). Regensburg, Germany.
  • Haghirian, P., Madlberger, M., and Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. Proceedings of the 38th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Treiblmaier, H, Madlberger, M., and Knotzer, N. (2004). Evaluating personalization and customization from an ethical point of view: an empirical study. Proceedings of the 37th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2004): Strategies and business models in electronic retailing: indications from the U.S. and the UK. Proceedings of the 6th International Conference on Electronic Commerce (ICEC, pp. 296-303). Delft, The Netherlands.

Other Publications

  • Zumpe, S., and Madlberger, M. (2007). Serving online customers better in the tourism industry. Information Age, November/December, pp. 48-52.

External Links

ORCID: https://orcid.org/0000-0003-2850-0499

maria.madlberger@webster.ac.at

batora-jozef-360

Dr. Josef Batora

Professor
Courses Thought at WPVU
Undergraduate
  • MNGT 2500 Marketing
  • MNGT 4330 International Marketing
  • MNGT 4570 Marketing Research
Graduate
  • MRKT 5000 Foundations of Marketing Strategic Thinking
  • MRKT 5610 Channels Management
  • MRKT 5740 Management of Digital Marketing
  • MRKT 5960 Marketing Management
  • MRKT 6000 Integrated Studies in Marketing

Dr. Maria Madlberger is a full professor at Webster Vienna Private University. Since 2012, she is also a guest professor at the Karl-Franzens University Graz. Her research interests are related to the linkages between marketing, supply chain management and information systems.

Her areas of interest cover issues of electronic commerce business-to-business (b2b) and business-to-consumer (b2c). Within the b2b area she currently focuses on interorganizational information systems (e.g., electronic data interchange, data standards, integration of interorganizational systems, radio frequency identification) and information systems-based collaboration in the supply chain (e.g., efficient consumer response collaboration, vendor-managed inventory). In the b2c sector, her research interests are online consumer behavior, online marketing and distribution channels, and electronic word-of-mouth.

Madlberger authored more than 70 publications in academic journals, conference proceedings, book chapters and books. Besides that she presents her research at renowned practitioner congresses. She collaborates with firms and institutions in various industries, among them GS1, Metro C&C, ECR Austria, Spar, Rewe, etc. Madlberger is an associate editor of the Electronic Commerce Research Journal and a reviewer of numerous scholarly journals including Marketing Science, European Journal of Information Systems (EJIS), Electronic Markets, etc.

In addition she is engaged as a track and session chair at academic conferences such as the Americas Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS), or Networking and Electronic Commerce Conference (NAEC).

Prior to her position at Webster Vienna, Madlberger was affiliated with the Vienna University of Economics and Business (WU) at the Institute for Management Information Systems as well as the Institute for Retailing and Marketing. In 2009 she finished her Habilitation (Venia Docendi) for business administration entitled “The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain”.

Education

  • Habilitation (venia docendi, Business Administration, Vienna University of Economics and Business, 2009)
  • Doctorate (Social and Economic Sciences, Vienna University of Economics and Business, 2002)
  • Magister (Commerce, Vienna University of Economics and Business, 1998)

Peer-Reviewed Journal Articles

  • Jurca, A., and Madlberger, M. (2015). Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness. Journal of Marketing Communications. 21(1), 48-64.
  • Madlberger, M. (2014). Through the eyes of the traveler: Consumer evaluation of hotels in eastern European capitals compared with Western, Southern, and Northern Europe. Journal of Eastern European and Central Asian Research (JEECAR), 1(2).
  • Floh, A., and Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439.
  • Madlberger, M. (2009). What drives firms to engage in interorganizational information sharing in supply chain management? International Journal of e-Collaboration, 5(2), 18-42.
  • Hansen, H.R., Knotzer, N., and Madlberger, M. (2007). Empfehlungssysteme zur Verkaufsberatung im Internet — State of the Art und Konsumentenakzeptanz, Wirtschaftsinformatik, 49(1), 50-61.
  • Madlberger, M. (2006). Exogenous and endogenous antecedents of online shopping in a multi-channel environment: Evidence from a catalog retailer in the German-speaking world. Journal of Electronic Commerce in Organizations, 4(4), 29-52.
  • Treiblmaier, H., Madlberger, M., Brandtweiner, R., and Pollach, I. (2003). Eco-labelling – An Adequate Means Of Assessing A Company’s Environmental Strategies? Transactions on Ecology and the Environment, 67, 87-96.
  • Madlberger, M., and Kotzab, H. (2001). Adapting the internet as distribution channel for stationary retailers: The Austrian case. Electronic Markets (EM), 11(1), 64-74.
  • Kotzab, H., and Madlberger, M. (2001). European retailing in e-transition? An empirical evaluation of web-based retailing — indications from Austria. International Journal of Physical Distribution and Logistics Management (IJPDLM), 31(6), 440-462.

Books and Book Chapters

  • Madlberger, M., and Madlberger, M. (2015). Inter-organizational information systems in the supply chain. In M. Khosrow-Pour (Ed.), “Encyclopedia of information science and technology.” Hershey, PA: IGI Global.
  • Madlberger, M. (2012).Theoretical foundations of inter-organizational information systems: Towards a framework grounded on seven theories. In K. Vaidya (Ed.), “Inter-organizational information systems and business management: Theories for researchers” (pp. 33-49), IGI Global. Hershey, PA: IGI Global.
  • Madlberger, M. (2010). What drives firms to engage in interorganizational information sharing in supply chain management? In Kock, N. (Ed.), “E-collaboration technologies and organizational performance: Current and future trends” (pp. 101-123). Hershey, PA: IGI Global.
  • Madlberger, M. (2009). Exogenous and endogenous antecedents of online shopping in a multichannel environment: Evidence from a catalog retailer in the German-speaking world. In Y. Wan (Ed.), “Comparison-shopping services and agent designs.” Hershey, PA: IGI Global.
  • Madlberger, M. (2008). Online shopping and catalog shopping: Exogenous and endogenous antecedents of consumers’ channel choice. In M. Khosrow-Pour (Ed.), “Web technologies for commerce and services online.” Hershey, PA: IGI Global.
  • Hansen, H.R., and Madlberger, M. (2007). Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel. In B.W. Wirtz (Ed.), “Handbuch Multi-Channel-Marketing” (pp. 763-787). Wiesbaden: Gabler.
  • Haghirian, P., and Madlberger, M. (2007). Cross-cultural consumer perceptions of advertising via mobile devices: Some evidence from Europe and Japan. In W. Huang, Y. Wang, and J. Day (Eds.), “Global mobile commerce. Strategies, implementation and case studies” (pp. 215-234). Hershey, PA: IGI Global.
  • Madlberger, M. (2006). Multi-Channel Retailing in B2C E-Commerce. In M. Khosrow-Pour (Ed.), “Encyclopedia of E-Commerce, E-Government, and Mobile Commerce” (pp. 817-822). Hershey, PA: IGI Global.
  • Madlberger, M. (2005). Application of Internet-based Marketing Instruments. In: S. Krishnamurthy (Ed.), “Contemporary Research in E-Marketing, Volume 2” (pp. 284-303). Hershey, PA: IGI Global.
  • Madlberger, M., and Sester, A. (2005). The Last Mile in an Electronic Commerce Business Model – Service Expectations of Austrian Online Shoppers. “Proceedings of the European Conference on Information Systems (ECIS).” Regensburg, Germany.
  • Madlberger, M. (2004). “Electronic Retailing: Marketinginstrumente und Marktforschung im Internet.” Wiesbaden: Deutscher Universitätsverlag. ISBN 978-3-322-81663-4.
  • Kotzab, H, and Madlberger, M. (2002). Internet-basierte Distribution im stationären Handel: Empirische Erfahrungen aus Dänemark, Deutschland und Österreich. In D. Ahkert, R. Olbrich, and H. Schröder (Eds), “Jahrbuch Handelsmanagement 2002: Electronic Retailing” (pp. 115-140). Frankfurt am Main: Deutscher Fachverlag.
  • Madlberger, M. (2002): “Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing.” PhD dissertation, University of Economics and Business, Vienna.
  • Schnedlitz, P., and, Madlberger, M. (2001). Multi-Channel-Retailing: Herausforderungen an die Logistik durch Hauszustellung. Electronic retailing. In D. Ahlert, R. Olbrich, and H. Schröder (Eds.), “Jahrbuch Handelsmanagement 2001: Electronic Retailing” (pp. 317-334). Frankfurt am Main: Deutscher Fachverlag.

Conference Papers

  • Madlberger, M. (2015). Integrating the technology acceptance model and satisfaction to understand drivers of online travel booking behavior. In V. Monfort and K.-H. Krempels (Eds.), Web Information Systems and Technologies: 10th International Conference, WEBIST 2014. Barcelona, Spain, April 3-5, 2014, Revised Selected Papers (pp. 197–211). Cham: Springer International Publishing.
  • Madlberger, M. (2015). I am off then: Drivers of travellers’ intentions to book trips online: An integrated study on technology acceptance and satisfaction. Proceedings of the 10th International Conference on Web Information Systems and Technologies (pp. 247 – 256). WEBIST 2014, Barcelona, Spain.
  • Madlberger, M., and Nakayama, M. (2013). On top of the world, down in the dumps: Text mining the emotionality of online consumer reviews. Proceedings of the European Conference on Information Systems (ECIS). Utrecht, Netherlands.
  • Madlberger, M., and Matook, S. (2012). Creation of utilitarian value with online and offline transaction phases. Proceedings of the International Conference on Information Resources Management (CONF-IRM). Vienna, Austria.
  • Madlberger, M. (2012). Reaching a higher level of information systems integration: The impact of information technology substitution strategies on process efficiency. Proceedings of the European Conference on Information Systems (ECIS). Barcelona, Spain.
  • Madlberger, M. (2011). Can data quality help overcome the penguin effect? The case of item mater data pools. Proceedings of the 19th European Conference on Information Systems. Helsinki, Finland.
  • Madlberger, M., and Roztocki, N. (2010). Digital cross-organizational collaboration: A metatriangulation review, Proceedings of the 43rd Hawaii International Conference on System Sciences (pp. 1-10). Poipu, Kauai, HI, USA.
  • Madlberger, M., Roztocki,N. (2009). Digital cross-organizational and cross-border collaboration: A scientometric study. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2009). A model of antecedents of RFID adoption intention in the supply chain. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI.
  • Madlberger, M. (2009). Digital cross-organizational collaboration: Towards a preliminary framework. Proceedings of the 15th Americas Conference on Information Systems (AMCIS). San Francisco, CA, USA.
  • Haghirian, P., Madlberger, M., and Inoue, A. (2008). Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes. Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2008). Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. Proceedings of the Multikonferenz Wirtschaftsinformatik. München, Germany.
  • Madlberger, M. (2008). Interorganizational collaboration in supply chain management: What drives firms to share information with their trading partners? Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M., and Roztocki, N. (2008). Cross-organizational and cross-border IS/IT collaboration: A literature review. Proceedings of the 14th Americas Conference on Information Systems. Toronto, Canada.
  • Knotzer, N, and Madlberger, M. (2007). Consumers’ Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. Proceedings of the 40th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Zumpe, S., and Madlberger, M. (2007). A transaction-based Framework for Business Models in Electronic Commerce. Proceedings of the Pacific Asia Conference on Information Systems (PACIS). Auckland, New Zealand.
  • Floh, A., and Madlberger, M. (2007). Measuring the Antecedents of Impulsive Buying Behavior on the Www. In G. Fitzsimons, V. Morwitz (Eds.), NA – Advances in Consumer Research Volume 34 (pp. 650-749), Duluth, MN: Association for Consumer Research.
  • Haghirian, P, and Madlberger, M. (2005). Consumer attitude toward advertising via mobile devices – An empirical investigation among Austrian users. Proceedings of the 13th European Conference on Information Systems (ECIS). Regensburg, Germany.
  • Haghirian, P., Madlberger, M., and Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. Proceedings of the 38th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Treiblmaier, H, Madlberger, M., and Knotzer, N. (2004). Evaluating personalization and customization from an ethical point of view: an empirical study. Proceedings of the 37th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2004): Strategies and business models in electronic retailing: indications from the U.S. and the UK. Proceedings of the 6th International Conference on Electronic Commerce (ICEC, pp. 296-303). Delft, The Netherlands.

Other Publications

  • Zumpe, S., and Madlberger, M. (2007). Serving online customers better in the tourism industry. Information Age, November/December, pp. 48-52.

External Links

ORCID: https://orcid.org/0000-0003-2850-0499

maria.madlberger@webster.ac.at

reshetnikov-anatoly-360

Dr. Anatoly Rashetnikov

Assistant Professor, International Relations
Courses Thought at WPVU
Undergraduate
  • MNGT 2500 Marketing
  • MNGT 4330 International Marketing
  • MNGT 4570 Marketing Research
Graduate
  • MRKT 5000 Foundations of Marketing Strategic Thinking
  • MRKT 5610 Channels Management
  • MRKT 5740 Management of Digital Marketing
  • MRKT 5960 Marketing Management
  • MRKT 6000 Integrated Studies in Marketing

Dr. Maria Madlberger is a full professor at Webster Vienna Private University. Since 2012, she is also a guest professor at the Karl-Franzens University Graz. Her research interests are related to the linkages between marketing, supply chain management and information systems.

Her areas of interest cover issues of electronic commerce business-to-business (b2b) and business-to-consumer (b2c). Within the b2b area she currently focuses on interorganizational information systems (e.g., electronic data interchange, data standards, integration of interorganizational systems, radio frequency identification) and information systems-based collaboration in the supply chain (e.g., efficient consumer response collaboration, vendor-managed inventory). In the b2c sector, her research interests are online consumer behavior, online marketing and distribution channels, and electronic word-of-mouth.

Madlberger authored more than 70 publications in academic journals, conference proceedings, book chapters and books. Besides that she presents her research at renowned practitioner congresses. She collaborates with firms and institutions in various industries, among them GS1, Metro C&C, ECR Austria, Spar, Rewe, etc. Madlberger is an associate editor of the Electronic Commerce Research Journal and a reviewer of numerous scholarly journals including Marketing Science, European Journal of Information Systems (EJIS), Electronic Markets, etc.

In addition she is engaged as a track and session chair at academic conferences such as the Americas Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS), or Networking and Electronic Commerce Conference (NAEC).

Prior to her position at Webster Vienna, Madlberger was affiliated with the Vienna University of Economics and Business (WU) at the Institute for Management Information Systems as well as the Institute for Retailing and Marketing. In 2009 she finished her Habilitation (Venia Docendi) for business administration entitled “The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain”.

Education

  • Habilitation (venia docendi, Business Administration, Vienna University of Economics and Business, 2009)
  • Doctorate (Social and Economic Sciences, Vienna University of Economics and Business, 2002)
  • Magister (Commerce, Vienna University of Economics and Business, 1998)

Peer-Reviewed Journal Articles

  • Jurca, A., and Madlberger, M. (2015). Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness. Journal of Marketing Communications. 21(1), 48-64.
  • Madlberger, M. (2014). Through the eyes of the traveler: Consumer evaluation of hotels in eastern European capitals compared with Western, Southern, and Northern Europe. Journal of Eastern European and Central Asian Research (JEECAR), 1(2).
  • Floh, A., and Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439.
  • Madlberger, M. (2009). What drives firms to engage in interorganizational information sharing in supply chain management? International Journal of e-Collaboration, 5(2), 18-42.
  • Hansen, H.R., Knotzer, N., and Madlberger, M. (2007). Empfehlungssysteme zur Verkaufsberatung im Internet — State of the Art und Konsumentenakzeptanz, Wirtschaftsinformatik, 49(1), 50-61.
  • Madlberger, M. (2006). Exogenous and endogenous antecedents of online shopping in a multi-channel environment: Evidence from a catalog retailer in the German-speaking world. Journal of Electronic Commerce in Organizations, 4(4), 29-52.
  • Treiblmaier, H., Madlberger, M., Brandtweiner, R., and Pollach, I. (2003). Eco-labelling – An Adequate Means Of Assessing A Company’s Environmental Strategies? Transactions on Ecology and the Environment, 67, 87-96.
  • Madlberger, M., and Kotzab, H. (2001). Adapting the internet as distribution channel for stationary retailers: The Austrian case. Electronic Markets (EM), 11(1), 64-74.
  • Kotzab, H., and Madlberger, M. (2001). European retailing in e-transition? An empirical evaluation of web-based retailing — indications from Austria. International Journal of Physical Distribution and Logistics Management (IJPDLM), 31(6), 440-462.

Books and Book Chapters

  • Madlberger, M., and Madlberger, M. (2015). Inter-organizational information systems in the supply chain. In M. Khosrow-Pour (Ed.), “Encyclopedia of information science and technology.” Hershey, PA: IGI Global.
  • Madlberger, M. (2012).Theoretical foundations of inter-organizational information systems: Towards a framework grounded on seven theories. In K. Vaidya (Ed.), “Inter-organizational information systems and business management: Theories for researchers” (pp. 33-49), IGI Global. Hershey, PA: IGI Global.
  • Madlberger, M. (2010). What drives firms to engage in interorganizational information sharing in supply chain management? In Kock, N. (Ed.), “E-collaboration technologies and organizational performance: Current and future trends” (pp. 101-123). Hershey, PA: IGI Global.
  • Madlberger, M. (2009). Exogenous and endogenous antecedents of online shopping in a multichannel environment: Evidence from a catalog retailer in the German-speaking world. In Y. Wan (Ed.), “Comparison-shopping services and agent designs.” Hershey, PA: IGI Global.
  • Madlberger, M. (2008). Online shopping and catalog shopping: Exogenous and endogenous antecedents of consumers’ channel choice. In M. Khosrow-Pour (Ed.), “Web technologies for commerce and services online.” Hershey, PA: IGI Global.
  • Hansen, H.R., and Madlberger, M. (2007). Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel. In B.W. Wirtz (Ed.), “Handbuch Multi-Channel-Marketing” (pp. 763-787). Wiesbaden: Gabler.
  • Haghirian, P., and Madlberger, M. (2007). Cross-cultural consumer perceptions of advertising via mobile devices: Some evidence from Europe and Japan. In W. Huang, Y. Wang, and J. Day (Eds.), “Global mobile commerce. Strategies, implementation and case studies” (pp. 215-234). Hershey, PA: IGI Global.
  • Madlberger, M. (2006). Multi-Channel Retailing in B2C E-Commerce. In M. Khosrow-Pour (Ed.), “Encyclopedia of E-Commerce, E-Government, and Mobile Commerce” (pp. 817-822). Hershey, PA: IGI Global.
  • Madlberger, M. (2005). Application of Internet-based Marketing Instruments. In: S. Krishnamurthy (Ed.), “Contemporary Research in E-Marketing, Volume 2” (pp. 284-303). Hershey, PA: IGI Global.
  • Madlberger, M., and Sester, A. (2005). The Last Mile in an Electronic Commerce Business Model – Service Expectations of Austrian Online Shoppers. “Proceedings of the European Conference on Information Systems (ECIS).” Regensburg, Germany.
  • Madlberger, M. (2004). “Electronic Retailing: Marketinginstrumente und Marktforschung im Internet.” Wiesbaden: Deutscher Universitätsverlag. ISBN 978-3-322-81663-4.
  • Kotzab, H, and Madlberger, M. (2002). Internet-basierte Distribution im stationären Handel: Empirische Erfahrungen aus Dänemark, Deutschland und Österreich. In D. Ahkert, R. Olbrich, and H. Schröder (Eds), “Jahrbuch Handelsmanagement 2002: Electronic Retailing” (pp. 115-140). Frankfurt am Main: Deutscher Fachverlag.
  • Madlberger, M. (2002): “Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing.” PhD dissertation, University of Economics and Business, Vienna.
  • Schnedlitz, P., and, Madlberger, M. (2001). Multi-Channel-Retailing: Herausforderungen an die Logistik durch Hauszustellung. Electronic retailing. In D. Ahlert, R. Olbrich, and H. Schröder (Eds.), “Jahrbuch Handelsmanagement 2001: Electronic Retailing” (pp. 317-334). Frankfurt am Main: Deutscher Fachverlag.

Conference Papers

  • Madlberger, M. (2015). Integrating the technology acceptance model and satisfaction to understand drivers of online travel booking behavior. In V. Monfort and K.-H. Krempels (Eds.), Web Information Systems and Technologies: 10th International Conference, WEBIST 2014. Barcelona, Spain, April 3-5, 2014, Revised Selected Papers (pp. 197–211). Cham: Springer International Publishing.
  • Madlberger, M. (2015). I am off then: Drivers of travellers’ intentions to book trips online: An integrated study on technology acceptance and satisfaction. Proceedings of the 10th International Conference on Web Information Systems and Technologies (pp. 247 – 256). WEBIST 2014, Barcelona, Spain.
  • Madlberger, M., and Nakayama, M. (2013). On top of the world, down in the dumps: Text mining the emotionality of online consumer reviews. Proceedings of the European Conference on Information Systems (ECIS). Utrecht, Netherlands.
  • Madlberger, M., and Matook, S. (2012). Creation of utilitarian value with online and offline transaction phases. Proceedings of the International Conference on Information Resources Management (CONF-IRM). Vienna, Austria.
  • Madlberger, M. (2012). Reaching a higher level of information systems integration: The impact of information technology substitution strategies on process efficiency. Proceedings of the European Conference on Information Systems (ECIS). Barcelona, Spain.
  • Madlberger, M. (2011). Can data quality help overcome the penguin effect? The case of item mater data pools. Proceedings of the 19th European Conference on Information Systems. Helsinki, Finland.
  • Madlberger, M., and Roztocki, N. (2010). Digital cross-organizational collaboration: A metatriangulation review, Proceedings of the 43rd Hawaii International Conference on System Sciences (pp. 1-10). Poipu, Kauai, HI, USA.
  • Madlberger, M., Roztocki,N. (2009). Digital cross-organizational and cross-border collaboration: A scientometric study. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2009). A model of antecedents of RFID adoption intention in the supply chain. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI.
  • Madlberger, M. (2009). Digital cross-organizational collaboration: Towards a preliminary framework. Proceedings of the 15th Americas Conference on Information Systems (AMCIS). San Francisco, CA, USA.
  • Haghirian, P., Madlberger, M., and Inoue, A. (2008). Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes. Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2008). Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. Proceedings of the Multikonferenz Wirtschaftsinformatik. München, Germany.
  • Madlberger, M. (2008). Interorganizational collaboration in supply chain management: What drives firms to share information with their trading partners? Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M., and Roztocki, N. (2008). Cross-organizational and cross-border IS/IT collaboration: A literature review. Proceedings of the 14th Americas Conference on Information Systems. Toronto, Canada.
  • Knotzer, N, and Madlberger, M. (2007). Consumers’ Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. Proceedings of the 40th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Zumpe, S., and Madlberger, M. (2007). A transaction-based Framework for Business Models in Electronic Commerce. Proceedings of the Pacific Asia Conference on Information Systems (PACIS). Auckland, New Zealand.
  • Floh, A., and Madlberger, M. (2007). Measuring the Antecedents of Impulsive Buying Behavior on the Www. In G. Fitzsimons, V. Morwitz (Eds.), NA – Advances in Consumer Research Volume 34 (pp. 650-749), Duluth, MN: Association for Consumer Research.
  • Haghirian, P, and Madlberger, M. (2005). Consumer attitude toward advertising via mobile devices – An empirical investigation among Austrian users. Proceedings of the 13th European Conference on Information Systems (ECIS). Regensburg, Germany.
  • Haghirian, P., Madlberger, M., and Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. Proceedings of the 38th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Treiblmaier, H, Madlberger, M., and Knotzer, N. (2004). Evaluating personalization and customization from an ethical point of view: an empirical study. Proceedings of the 37th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2004): Strategies and business models in electronic retailing: indications from the U.S. and the UK. Proceedings of the 6th International Conference on Electronic Commerce (ICEC, pp. 296-303). Delft, The Netherlands.

Other Publications

  • Zumpe, S., and Madlberger, M. (2007). Serving online customers better in the tourism industry. Information Age, November/December, pp. 48-52.

External Links

ORCID: https://orcid.org/0000-0003-2850-0499

maria.madlberger@webster.ac.at

schubert-sam-360

Dr. Samuel R. Schubert

Associate Director, WVPU; Assistant Professor, International Relations
Courses Thought at WPVU
Undergraduate
  • MNGT 2500 Marketing
  • MNGT 4330 International Marketing
  • MNGT 4570 Marketing Research
Graduate
  • MRKT 5000 Foundations of Marketing Strategic Thinking
  • MRKT 5610 Channels Management
  • MRKT 5740 Management of Digital Marketing
  • MRKT 5960 Marketing Management
  • MRKT 6000 Integrated Studies in Marketing

Dr. Maria Madlberger is a full professor at Webster Vienna Private University. Since 2012, she is also a guest professor at the Karl-Franzens University Graz. Her research interests are related to the linkages between marketing, supply chain management and information systems.

Her areas of interest cover issues of electronic commerce business-to-business (b2b) and business-to-consumer (b2c). Within the b2b area she currently focuses on interorganizational information systems (e.g., electronic data interchange, data standards, integration of interorganizational systems, radio frequency identification) and information systems-based collaboration in the supply chain (e.g., efficient consumer response collaboration, vendor-managed inventory). In the b2c sector, her research interests are online consumer behavior, online marketing and distribution channels, and electronic word-of-mouth.

Madlberger authored more than 70 publications in academic journals, conference proceedings, book chapters and books. Besides that she presents her research at renowned practitioner congresses. She collaborates with firms and institutions in various industries, among them GS1, Metro C&C, ECR Austria, Spar, Rewe, etc. Madlberger is an associate editor of the Electronic Commerce Research Journal and a reviewer of numerous scholarly journals including Marketing Science, European Journal of Information Systems (EJIS), Electronic Markets, etc.

In addition she is engaged as a track and session chair at academic conferences such as the Americas Conference on Information Systems (AMCIS), European Conference on Information Systems (ECIS), or Networking and Electronic Commerce Conference (NAEC).

Prior to her position at Webster Vienna, Madlberger was affiliated with the Vienna University of Economics and Business (WU) at the Institute for Management Information Systems as well as the Institute for Retailing and Marketing. In 2009 she finished her Habilitation (Venia Docendi) for business administration entitled “The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain”.

Education

  • Habilitation (venia docendi, Business Administration, Vienna University of Economics and Business, 2009)
  • Doctorate (Social and Economic Sciences, Vienna University of Economics and Business, 2002)
  • Magister (Commerce, Vienna University of Economics and Business, 1998)

Peer-Reviewed Journal Articles

  • Jurca, A., and Madlberger, M. (2015). Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness. Journal of Marketing Communications. 21(1), 48-64.
  • Madlberger, M. (2014). Through the eyes of the traveler: Consumer evaluation of hotels in eastern European capitals compared with Western, Southern, and Northern Europe. Journal of Eastern European and Central Asian Research (JEECAR), 1(2).
  • Floh, A., and Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439.
  • Madlberger, M. (2009). What drives firms to engage in interorganizational information sharing in supply chain management? International Journal of e-Collaboration, 5(2), 18-42.
  • Hansen, H.R., Knotzer, N., and Madlberger, M. (2007). Empfehlungssysteme zur Verkaufsberatung im Internet — State of the Art und Konsumentenakzeptanz, Wirtschaftsinformatik, 49(1), 50-61.
  • Madlberger, M. (2006). Exogenous and endogenous antecedents of online shopping in a multi-channel environment: Evidence from a catalog retailer in the German-speaking world. Journal of Electronic Commerce in Organizations, 4(4), 29-52.
  • Treiblmaier, H., Madlberger, M., Brandtweiner, R., and Pollach, I. (2003). Eco-labelling – An Adequate Means Of Assessing A Company’s Environmental Strategies? Transactions on Ecology and the Environment, 67, 87-96.
  • Madlberger, M., and Kotzab, H. (2001). Adapting the internet as distribution channel for stationary retailers: The Austrian case. Electronic Markets (EM), 11(1), 64-74.
  • Kotzab, H., and Madlberger, M. (2001). European retailing in e-transition? An empirical evaluation of web-based retailing — indications from Austria. International Journal of Physical Distribution and Logistics Management (IJPDLM), 31(6), 440-462.

Books and Book Chapters

  • Madlberger, M., and Madlberger, M. (2015). Inter-organizational information systems in the supply chain. In M. Khosrow-Pour (Ed.), “Encyclopedia of information science and technology.” Hershey, PA: IGI Global.
  • Madlberger, M. (2012).Theoretical foundations of inter-organizational information systems: Towards a framework grounded on seven theories. In K. Vaidya (Ed.), “Inter-organizational information systems and business management: Theories for researchers” (pp. 33-49), IGI Global. Hershey, PA: IGI Global.
  • Madlberger, M. (2010). What drives firms to engage in interorganizational information sharing in supply chain management? In Kock, N. (Ed.), “E-collaboration technologies and organizational performance: Current and future trends” (pp. 101-123). Hershey, PA: IGI Global.
  • Madlberger, M. (2009). Exogenous and endogenous antecedents of online shopping in a multichannel environment: Evidence from a catalog retailer in the German-speaking world. In Y. Wan (Ed.), “Comparison-shopping services and agent designs.” Hershey, PA: IGI Global.
  • Madlberger, M. (2008). Online shopping and catalog shopping: Exogenous and endogenous antecedents of consumers’ channel choice. In M. Khosrow-Pour (Ed.), “Web technologies for commerce and services online.” Hershey, PA: IGI Global.
  • Hansen, H.R., and Madlberger, M. (2007). Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel. In B.W. Wirtz (Ed.), “Handbuch Multi-Channel-Marketing” (pp. 763-787). Wiesbaden: Gabler.
  • Haghirian, P., and Madlberger, M. (2007). Cross-cultural consumer perceptions of advertising via mobile devices: Some evidence from Europe and Japan. In W. Huang, Y. Wang, and J. Day (Eds.), “Global mobile commerce. Strategies, implementation and case studies” (pp. 215-234). Hershey, PA: IGI Global.
  • Madlberger, M. (2006). Multi-Channel Retailing in B2C E-Commerce. In M. Khosrow-Pour (Ed.), “Encyclopedia of E-Commerce, E-Government, and Mobile Commerce” (pp. 817-822). Hershey, PA: IGI Global.
  • Madlberger, M. (2005). Application of Internet-based Marketing Instruments. In: S. Krishnamurthy (Ed.), “Contemporary Research in E-Marketing, Volume 2” (pp. 284-303). Hershey, PA: IGI Global.
  • Madlberger, M., and Sester, A. (2005). The Last Mile in an Electronic Commerce Business Model – Service Expectations of Austrian Online Shoppers. “Proceedings of the European Conference on Information Systems (ECIS).” Regensburg, Germany.
  • Madlberger, M. (2004). “Electronic Retailing: Marketinginstrumente und Marktforschung im Internet.” Wiesbaden: Deutscher Universitätsverlag. ISBN 978-3-322-81663-4.
  • Kotzab, H, and Madlberger, M. (2002). Internet-basierte Distribution im stationären Handel: Empirische Erfahrungen aus Dänemark, Deutschland und Österreich. In D. Ahkert, R. Olbrich, and H. Schröder (Eds), “Jahrbuch Handelsmanagement 2002: Electronic Retailing” (pp. 115-140). Frankfurt am Main: Deutscher Fachverlag.
  • Madlberger, M. (2002): “Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing.” PhD dissertation, University of Economics and Business, Vienna.
  • Schnedlitz, P., and, Madlberger, M. (2001). Multi-Channel-Retailing: Herausforderungen an die Logistik durch Hauszustellung. Electronic retailing. In D. Ahlert, R. Olbrich, and H. Schröder (Eds.), “Jahrbuch Handelsmanagement 2001: Electronic Retailing” (pp. 317-334). Frankfurt am Main: Deutscher Fachverlag.

Conference Papers

  • Madlberger, M. (2015). Integrating the technology acceptance model and satisfaction to understand drivers of online travel booking behavior. In V. Monfort and K.-H. Krempels (Eds.), Web Information Systems and Technologies: 10th International Conference, WEBIST 2014. Barcelona, Spain, April 3-5, 2014, Revised Selected Papers (pp. 197–211). Cham: Springer International Publishing.
  • Madlberger, M. (2015). I am off then: Drivers of travellers’ intentions to book trips online: An integrated study on technology acceptance and satisfaction. Proceedings of the 10th International Conference on Web Information Systems and Technologies (pp. 247 – 256). WEBIST 2014, Barcelona, Spain.
  • Madlberger, M., and Nakayama, M. (2013). On top of the world, down in the dumps: Text mining the emotionality of online consumer reviews. Proceedings of the European Conference on Information Systems (ECIS). Utrecht, Netherlands.
  • Madlberger, M., and Matook, S. (2012). Creation of utilitarian value with online and offline transaction phases. Proceedings of the International Conference on Information Resources Management (CONF-IRM). Vienna, Austria.
  • Madlberger, M. (2012). Reaching a higher level of information systems integration: The impact of information technology substitution strategies on process efficiency. Proceedings of the European Conference on Information Systems (ECIS). Barcelona, Spain.
  • Madlberger, M. (2011). Can data quality help overcome the penguin effect? The case of item mater data pools. Proceedings of the 19th European Conference on Information Systems. Helsinki, Finland.
  • Madlberger, M., and Roztocki, N. (2010). Digital cross-organizational collaboration: A metatriangulation review, Proceedings of the 43rd Hawaii International Conference on System Sciences (pp. 1-10). Poipu, Kauai, HI, USA.
  • Madlberger, M., Roztocki,N. (2009). Digital cross-organizational and cross-border collaboration: A scientometric study. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2009). A model of antecedents of RFID adoption intention in the supply chain. Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Waikoloa, Big Island of Hawaii, HI.
  • Madlberger, M. (2009). Digital cross-organizational collaboration: Towards a preliminary framework. Proceedings of the 15th Americas Conference on Information Systems (AMCIS). San Francisco, CA, USA.
  • Haghirian, P., Madlberger, M., and Inoue, A. (2008). Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes. Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2008). Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. Proceedings of the Multikonferenz Wirtschaftsinformatik. München, Germany.
  • Madlberger, M. (2008). Interorganizational collaboration in supply chain management: What drives firms to share information with their trading partners? Proceedings of the 41st Hawaii International Conference on System Sciences. Waikoloa, Big Island of Hawaii, HI, USA.
  • Madlberger, M., and Roztocki, N. (2008). Cross-organizational and cross-border IS/IT collaboration: A literature review. Proceedings of the 14th Americas Conference on Information Systems. Toronto, Canada.
  • Knotzer, N, and Madlberger, M. (2007). Consumers’ Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. Proceedings of the 40th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Zumpe, S., and Madlberger, M. (2007). A transaction-based Framework for Business Models in Electronic Commerce. Proceedings of the Pacific Asia Conference on Information Systems (PACIS). Auckland, New Zealand.
  • Floh, A., and Madlberger, M. (2007). Measuring the Antecedents of Impulsive Buying Behavior on the Www. In G. Fitzsimons, V. Morwitz (Eds.), NA – Advances in Consumer Research Volume 34 (pp. 650-749), Duluth, MN: Association for Consumer Research.
  • Haghirian, P, and Madlberger, M. (2005). Consumer attitude toward advertising via mobile devices – An empirical investigation among Austrian users. Proceedings of the 13th European Conference on Information Systems (ECIS). Regensburg, Germany.
  • Haghirian, P., Madlberger, M., and Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. Proceedings of the 38th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Treiblmaier, H, Madlberger, M., and Knotzer, N. (2004). Evaluating personalization and customization from an ethical point of view: an empirical study. Proceedings of the 37th Annual Hawaii International Conference on System Sciences. Big Island of Hawaii, HI, USA.
  • Madlberger, M. (2004): Strategies and business models in electronic retailing: indications from the U.S. and the UK. Proceedings of the 6th International Conference on Electronic Commerce (ICEC, pp. 296-303). Delft, The Netherlands.

Other Publications

  • Zumpe, S., and Madlberger, M. (2007). Serving online customers better in the tourism industry. Information Age, November/December, pp. 48-52.

External Links

ORCID: https://orcid.org/0000-0003-2850-0499

maria.madlberger@webster.ac.at